Colombo: In partnership with the Ministry of Digital Economy and the Information and Communication Technology Agency (ICTA), Meta has inaugurated a Digital Government Day program aimed at enhancing the skills of media secretaries and representatives from state media institutions. This initiative marks the first workshop dedicated to equipping participants with the necessary competencies to effectively use digital platforms such as Facebook, Instagram, WhatsApp, and Threads to communicate the digital transformation journey.

According to News.LK, the sessions were led by a team of experts, including Kaiya Waddell, Director of Government and Social Impact, APAC; Neha Mathur, Partner Manager, Government and Social Impact; Dr. Priyanka Bhalla, Safety Policy Manager, South Asia; and Senura Abeywardena, Head of Public Policy, Central Asia, Mongolia, Sri Lanka, and Maldives. The discussions centered around several key themes, such as digital transformation journeys for governments, maximizing reach and impact, best
practices on community building, and engaging citizens through storytelling and emerging formats like reels.

The event underscored the government’s commitment to strengthening digital communication, with attendance from notable figures including Deputy Minister of Digital Economy Eranga Weeraratne, Consultant at the Ministry of Digital Economy Sumudu Ratnayake, and Director of Electronic Media at the President’s Media Division Isuru Anuradha.