Colombo: The Sri Lanka Export Development Board (EDB), in collaboration with the International Finance Corporation (IFC), a member of the World Bank Group, has successfully conducted a Knowledge Sharing Session under the ExpoScaleUp Programme. This initiative aims to boost the export readiness of 25 small and medium-sized enterprises (SMEs) in Sri Lanka.

According to European Union, the ExpoScaleUp Knowledge Sharing Session for the second batch of SMEs was organized under the European Union’s regional initiative, Accelerating Climate Smart and Inclusive Infrastructure in South Asia (ACSIIS). The session was designed to enhance the competitiveness and market preparedness of SMEs currently developing export marketing plans, guided by an international consultant from the Netherlands and officers from the EDB.

The participating SMEs received practical training on several key areas of export business management and market development. Topics covered during the session included branding and storytelling, export packaging and labelling for global markets, the use of digital technology and artificial intelligence in export businesses, sustainability and climate resilience, corporate social responsibility (CSR), international standards and certifications, export financing and international payment options, export documentation, and market entry prerequisites. The session was led by experienced professionals from both the public and private sectors, providing participants with practical insights and strategies to enhance their international competitiveness.

The ExpoScaleUp initiative continues to act as a dynamic platform, connecting Sri Lankan SMEs with international markets. It underscores the importance of collaboration among national and international partners such as the EU, IFC, and EDB, to promote sustainable and climate-resilient trade.